Consumers are more ready for shoppable TV than ever. “The opportunity around shoppable TV is changing due to significant advancements in technology and shifts in consumer behavior,” said David Cohen, CEO of the Interactive Advertising Bureau (IAB), in its recent Retail Media Goes to the Movies report.
Article
| Apr 22, 2024
In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.
Report
| Apr 10, 2024
More consumers are shopping online for household essentials, including food and beverages and health, personal care, and beauty products. The two categories are expected to see the most growth in their share of ecommerce sales from now until the end of our forecast period in 2028. Here’s a closer look at the state of US ecommerce, why household goods are fueling the market, and the consumer behavior steering it all.
Article
| Apr 2, 2024
Consumer behaviors will be shaped by continued uncertainty, heightened in an election year, and cultural trends spilling over into commerce (think Krispy Kreme and Ozempic). Retailers that lean into tech advancements and get back to basics will win.
Report
| Dec 14, 2023
The digitization of the store—retail’s next megatrend—will transform the shopper’s path to purchase and industry economics for retailers and brands.
Report
| Aug 10, 2023
From the rise of foldable smartphones, the shift in ad spend from browsers to apps, and the growth of shoppable media, these predictions from our analysts reveal how evolving consumer behavior will impact the mobile market.
Article
| Jan 11, 2024
In the two years since our inaugural “Power of Amazon” report, Amazon has remained a retail and tech powerhouse—but it hasn’t been immune to economic uncertainty, shifting consumer behaviors, or increased competition. We examine how Amazon’s 19 business divisions have changed and how these new developments might affect your industry.
Report
| Aug 14, 2023
Report
| Jul 17, 2023
What trends will we be talking about this year? Consumer behaviors will be shaped by continued uncertainty and cultural trends spilling over into commerce.
Article
| Dec 29, 2023
The Ozempic effect could have wide-ranging implications beyond the food industry—if it exists: Apparel makers, beauty brands, and airlines could capitalize as GLP-1 adoption grows, but only if users stick to the meds.
Article
| Dec 5, 2023
Evolving consumer behavior and easing regulations are opening new pathways for long-term growth.
Report
| Jun 9, 2023
Social search is growing, fueled by consumer behavior and AI—and so are the search ad opportunities on TikTok, Instagram, Snapchat, and others. But search on social media isn’t the same as traditional search. Here’s what advertisers should know.
Report
| Jun 14, 2023
Deal-seeking by consumers, heavy discounting from retailers, and a longer holiday shopping season drove an uptick in returns during the 2022 holiday season. Retailers will need to plan their promotional calendars carefully to manage returns in 2023.
Report
| Mar 1, 2023
Online shopping is popular across all demographics, but the where and how differs by age, culture, and interests. Current purchasing behaviors can help retailers and brands target digital shoppers and anticipate new trends.
Report
| Jan 31, 2024
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| Feb 28, 2024
Source: Insider Intelligence | eMarketer
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| Feb 8, 2024
Source: EMARKETER Forecast
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| Feb 28, 2024
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| Feb 20, 2024
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| Jan 23, 2024
Source: Insider Intelligence | eMarketer
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| Jan 23, 2024
Source: Insider Intelligence | eMarketer
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| Mar 12, 2024
Source: Progressive Grocer
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| Jan 24, 2024
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| Jan 5, 2024
Source: Insider Intelligence | eMarketer
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| Jan 5, 2024
Source: Insider Intelligence | eMarketer
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| Dec 5, 2023
Source: Insider Intelligence | eMarketer